Abhinav About Work Play

Flex (UI/UX Design)

FLEX is a Gen Z-focused fitness app that uniquely combines aesthetic appeal, mental wellness, social connection, and AI personalization. With intuitive navigation flows between physical workouts and mindfulness content. The design prioritizes visual appeal and easy sharing while using AI to deliver personalized experiences tailored to individual goals and preferences.
  • UI/UX Design
  • Visual Design
  • Interaction Design


User-Centered Research & Insights - Conducted in-depth interviews with 12 Gen Z participants revealing their unique fitness priorities: aesthetically pleasing experiences, mental wellness integration, community connection, and personalized approaches to health.


Problem-Solution Framework - Identified a clear market gap for fitness platforms that address Gen Z's holistic wellness values, developing FLEX as a solution that seamlessly blends physical training with mental health practices.


Information Architecture


Visual Identity & Design System - Created a vibrant yet minimalist design language with a carefully crafted color palette, typography, and custom iconography that resonates with Gen Z aesthetic preferences while maintaining excellent accessibility.




Iterative Design Process - Demonstrated design thinking through multiple testing rounds with target users, showcasing significant UX improvements from initial wireframes to final high-fidelity mockups based on user feedback.Integrated Social Experience - Developed community features that balance authentic connection with achievement sharing, creating meaningful social interactions rather than just another competitive fitness environment.


Full version of the project will be updating soon!!!!!!!!!!!!
abhinav_pv@nid.edu                                                                 pvabynaav@gmail.com                                                               +91 8547168797